We're Fixing Dating Apps
Because spending hours swiping with no matches isn't a personality flaw—it's a presentation problem that data can solve.
The Dating App Industry Has It Backwards
Dating apps make $8 billion per year keeping you single. They profit from your frustration, your endless swiping, your premium subscriptions that don't actually help.
We think that's fucked up.
So we built UpMatch—the only app that's actually on your side. We don't make money from keeping you swiping. We succeed when you succeed. Our AI analyzes what's actually wrong with your profile and tells you exactly how to fix it.
No manipulation. No hidden algorithms. Just honest feedback and data-driven improvements that get you real matches.
Why We're Different
Every dating app claims to help you find love. Here's why we actually deliver.
AI That Actually Helps
Our AI doesn't just match faces. It analyzes psychology, composition, emotion, and dozens of factors that determine attraction.
100% Independent
We're not owned by Match Group. We don't profit from keeping you single. Our only goal is getting you matches.
Data, Not Opinions
Your friends lie to spare your feelings. Our AI tells you the brutal truth about what's wrong and exactly how to fix it.
Instant Implementation
No vague advice like 'be more confident.' Get specific, actionable steps you can implement immediately.
Real Success Stories
Thousands of users have transformed their dating lives. Not testimonials—actual data showing massive improvements.
Built by People Who Get It
We've been ghosted, rejected, and frustrated too. We built the tool we wished existed.
The Story Behind UpMatch
It started with a spreadsheet.
Our founder was getting zero matches despite being a decent-looking, successful person. Instead of accepting defeat, they did what any data nerd would do: started tracking everything.
Photo types. Order. Expressions. Lighting. Bio variations. Time of day. Everything got measured.
After analyzing hundreds of profiles and A/B testing every variable, patterns emerged. Certain photo types consistently failed. Specific orders doubled match rates. Small changes had massive impacts.
The revelation: Dating app success isn't about being attractive. It's about understanding the psychology of split-second decisions and optimizing for them.
That spreadsheet became an algorithm. That algorithm became UpMatch. Now, instead of spending months figuring out what works, you get answers in minutes.
Because everyone deserves matches, not manipulation.
Our Values
These aren't just words on a page. They guide every decision we make.
Brutal Honesty
Sugar-coating doesn't help anyone. We tell you exactly what's wrong, even if it stings.
User Success First
We only win when you get matches. Every feature, every update is designed to improve your results.
Privacy is Sacred
Your photos and data never leave our secure servers. We'll never sell or share your information.
Continuous Improvement
We analyze outcomes obsessively and update our AI weekly to reflect what's actually working.
Join the Revolution
Stop letting dating apps manipulate you. Take control with data-driven optimization.
No credit card required. 3 free analyses included.